MANIFESTO: a written statement declaring publicly the intentions, motives, or views of its issuer.
In 2009, brothers Dave and Mike Radparvar, were joined by Fabian Pfortmüller to form a start-up business. Holstee created a series of T-shirts manufactured from recycled plastic bottles. But it was more than about shirts. It was about a lifestyle. They decided to funnel the passion and energy of the entrepreneurial spirit they were feeling into a manifesto for the company and it’s customers. This list of one sentence statements, inspirational and encouraging, became a poster. And that poster has been purchased by thousands of Holstee customers and fans. Pictures of the poster on Facebook and other social media have been shared over 500,000 times and viewed over 6 million times online.
Lululemon Athletica, a company creating yoga-inspired athletic clothing also has a manifesto. Pure white words printed on a bold red background, the manifesto is informative, inspirational, philosophical and spiritual.
Historically, manifestos have been both negative and positive. Recently, Christopher Jordan Dorner, a former Los Angeles police officer became the focus of a manhunt after a series of shooting. He created a manifesto too. His document clearly detailed who he planned to kill and why.
His intentions were not good. As a result, forces saw to it they were never completely fulfilled.
But at their best, manifestos should be a public declaration of purpose, intention, motives, etc. They are passionate and inspired. They can be personal or professional. They can be singular or collective. And they can be a positive force in creating or supporting change.
Each year, I’ve created a rather informal manifesto. A good friend, Dawn, introduced me to a website, Wordle. It allows you to use single words to create a colorful work of art. She used it as a vision board. She wrote down the qualities she was looking for in a soul mate. So I started creating a Wordle each year to help me focus on the character traits I choose to strive for in my every day walk.
So what is your manifesto? What is your purpose in life? What are your intentions in your choices and decisions? And do you share your manifesto with others? Do the people who know you REALLY know you and what you stand for?
The benefits of a manifesto….
- it helps to clarify your focus and purpose
- it allows you to document your declaration in written form
- it acts as a reminder for you if you get off course
- it allows you to publicly declare who you are and what you are about
- it holds you accountable
If you haven’t done it, it’s time to MANIFEST your purpose and destiny!