If you were born in the late 60’s, you probably have an idea of what this is.
Back in 1975, ad exec Gary Dahl heard complaints from his friends about the woes of taking care of their pets. He came up with the idea of the Pet Rock. He took a simple gray rock and packaged it in a handled cardboard box with holes and a bed of hay. A simple idea was born. A new product hit the shelves.
Pet rock owners had little to do with their pet rocks. They did not require leashed walks outside or bags of pet rock food. Parents didn’t have to nag their kids to feed it. And there was no mess to clean up…other than stray bits of hay.
By the end of the year, the Pet Rock was the hit of the Christmas season. In less than six months, Gary Dahl had become a millionaire. But by the spring of 1976, the “pets”, or rocks, had been reduced for quick sale. And disgruntled pet owners had begun to sue and harass Dahl. Dahl remained successful as an ad exec and bar owner. But in 1988, he publicly expressed regret for ever having created the phenomenon.
It doesn’t take too much to figure out the Pet Rock fad fizzled because it truly had no purpose. At least a fish could swim in a bowl and entertain. Even a mynah bird could irritate it’s owner with constant talking. But the rock could do nothing but occupy space on a shelf or desk.
A life lived without purpose is a life lived incidentally or even accidentally.
Living life intentionally means our thoughts and decisions are in sync with our purpose of being. Our feelings are in consideration of what’s best for ourselves and those around us. And our actions (what we do and say) are dictated by those thoughts and feelings.
The result is a life that is more balanced and focused. Without intent, we live our lives in a reactionary fashion. We allow circumstances, situations and people to overwhelm and control us instead of being in control ourselves.
“…saying, Surely as I have thought, so shall it come to pass; and as I have purposed, so shall it stand” Isaiah 14:24
“I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. Henceforth will I apply all my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy” Og Mandino